Innovation of education and mental health solutions through “Transformative Entertainment” is Lyle’s (AKA Bear’s) passion and mission to serve others. During his ten years in the music festival industry, Lyle brought mindfulness to millions of millennials through his agency, The Courtiers, before Co-Founding Andromeda Entertainment, a VR publishing company focused on bringing to market “games for good.”

He is the founder of Soundself a digital psychedelics company using XR to treat mental health disorders and Sorceri, an enterprise focused software company at the intersection of AI and Spatial computing for systemic impact. He is an advisor for Unity Technologies and a writer for Rolling Stone around the Benevolent Technology movement.